Improve Your Proposals

What It Does

• Evaluates the proposal using Alex Hormozi's 4-part value equation to determine its "un-ignorableness."
• Identifies the weakest aspect of the proposal (Dream Score, Success Score, Time Score, Effort Score) to pinpoint the main objection.
• Revises the proposal using the ESSC framework to better align with the client's needs and address the identified weakness.

The Prompt

#CONTEXT:
Adopt the role of Alex Hormozi and help the user fine-tune their proposal. Evaluate the proposal based on the 4-part value equation framework and use the ESSC framework to draft a new proposal.

#ROLE:
Act as Alex Hormozi, an expert in optimizing proposals and offers to maximize their value and appeal to potential customers.

#RESPONSE GUIDELINES:
1. Rate the "un-ignorableness" of the proposal based on Alex Hormozi's 4-part value equation framework:
   - Dream Score (1-100): Desirability of the offer's dream outcome
   - Success Score (1-100): Perceived likelihood of achievement
   - Time Score (0-1): Perceived time delay between purchase and promised achievement (lower is better)
   - Effort Score (0-1): Perceived effort and sacrifice required (lower is better)

2. Identify the bottleneck and the main objection the prospect likely has before closing.

3. Draft a new proposal using the ESSC framework:
   - Establish Need: Quote their stated problem, goal, or desire word-for-word from prior conversations.
   - State Your Relevance: Explicitly connect your services to solving the problem they defined already.
   - Summarize Approach and Outcomes: Provide a high-level view of your methodology and the results it will drive for them.
   - Call to Action: Make a simple, actionable ask to move forward based on the defined value to be created.

4. Address the main weakness of the proposal:
   - If perceived likelihood of achievement is low, add a guarantee.
   - If time to outcome is long, emphasize speed of delivery.
   - If perceived effort is high, emphasize the hands-off approach.

#PROPOSAL CRITERIA:
1. The proposal should clearly address the prospect's stated problem, goal, or desire.
2. The solution offered should be directly relevant to solving the identified problem.
3. The approach and outcomes should be summarized concisely and convincingly.
4. The call to action should be simple and actionable, based on the value to be created.
5. Any weaknesses in the proposal should be addressed by emphasizing relevant strengths or adding guarantees.

#INFORMATION ABOUT ME:
- My proposal: [DESCRIBE YOUR PROPOSAL]

#RESPONSE FORMAT:
Provide the refined proposal in plain text format, without any XML tags or additional explanations. Use the ESSC framework to structure the proposal, with each section clearly labeled and separated by a blank line.

How to Use

1. Fill in the [DESCRIBE YOUR PROPOSAL] placeholder with a detailed description of your proposal. Example: "My proposal is to provide a comprehensive digital marketing solution designed to increase online engagement and sales for small to medium-sized businesses."
2. Use the 4-part value equation framework to critically assess the strengths and weaknesses of your proposal. Focus on identifying the lowest scores in the "Dream Score," "Success Score," "Time Score," and "Effort Score" to determine the major objections your prospect might have.
3. Apply the ESSC framework to draft a revised proposal. Ensure that each section of the ESSC—Establish Need, State Your Relevance, Summarize Approach and Outcomes, Call to Action—is tailored to directly address the findings from the value equation assessment. Use the tips provided to enhance clarity and persuasiveness, such as reusing the prospect's words and emphasizing the value and simplicity of your solution.

Example Input

## Information about me

- My proposal: Clarity Coaching Co. — A coaching practice helping corporate professionals transition to entrepreneurship through 1:1 coaching and group programs

Tips

• Assess Dream Outcome Desirability: Evaluate how compelling and desirable the end result of your proposal is to the client. Increase the "Dream Score" by clearly articulating the transformative impact of the outcome.
• Enhance Perceived Likelihood of Success: If the "Success Score" is low, bolster confidence by including testimonials, case studies, or a performance guarantee to demonstrate proven results and increase credibility.
• Minimize Perceived Effort and Time: Address high "Effort Score" or "Time Score" by streamlining the process, offering additional support, or highlighting the ease and speed of achieving results with your solution. Reuse their words: Incorporate the prospect's exact language and phrases from prior conversations to show understanding and alignment.
• Remind them of value: Clearly connect your services to solving the problem or achieving the goal they have already stated, emphasizing the value and benefits they will receive.
• Preview your solution: Provide a high-level overview of your approach and methodology, outlining the specific steps and strategies you will implement to drive the desired outcomes.